Shnier, Gesco LP and Eva-Last Announce Strategic Partnership to Launch TIER Element: The Revolutionary 100% Free of PVC, VOCs, and Phthalates Flooring

BRAMPTON, Ontario – October 17, 2025 – Shnier, Gesco Industries LP, Canada's largest floor-covering distributor, and Eva-Last, a global leader in innovative and sustainable building materials, today announced a strategic partnership for the exclusive launch of TIER Element flooring across Canada. TIER Element is a revolutionary PVC-free resilient flooring solution engineered to meet the rapidly growing demand for safe, sustainable, and stylish interiors. 

TIER Element is defined by its EcoArmor core, an innovative 100% recyclable material that is entirely free from harmful chemicals commonly found in traditional flooring, such as VOCs (Volatile Organic Compounds), phthalates, and plasticizers. This commitment to non-toxic materials ensures a healthier indoor environment, making TIER Element an ideal choice for families, schools, and pet owners. TIER Element is crafted using solar energy, which significantly reduces its environmental footprint and aligns with the global shift toward eco-friendly construction. 

"We're thrilled to partner with Shnier, a company that shares our commitment to quality, innovation, and sustainability. The addition of TIER's PVC-free flooring to their portfolio represents a meaningful step toward more sustainable design choices across Canada," said Marc Minne, CEO of Eva-Last. 

Minne elaborated on the driving force behind the product's design: "Innovation for us means not only better performance but better health and environmental outcomes. TIER's PVC-free core is engineered to be dimensionally stable, water-resistant, and highly durable, all while eliminating the environmental burden of traditional PVC-based floors. By partnering with Shnier, we're marrying our material breakthrough with their trusted reach in Canada, so designers, contractors, and homeowners can now specify a next-generation option they've never had before." 

The TIER Element collection, available in TIER Prime and Premier, combines cutting-edge digital hardwood replication technology with exceptional resilience. Each plank delivers the stunning beauty of natural wood while providing the durability to withstand the rigours of everyday wear and tear. 

SHNIER, GESCO LIMITED PARTNERSHIP | 50 KENVIEW BOULEVARD, BRAMPTON, ON L6T 5S8 | 905.789.3755 WWW.SHNIER.CA 

"The growth in PVC-free flooring reflects increasing environmental awareness and regulatory pressures. Consumers and businesses alike are prioritizing safer materials that minimize environmental impact," Minne added. "We developed TIER Element to deliver stunning aesthetics, durability, and sustainability, without compromising on health or performance. Our EcoArmor core technology not only addresses public health concerns but also aligns with the global shift toward eco-friendly construction." 

"As Canada's largest floor-covering distributor, our mandate is to bring the best and most innovative products to our customers," said Aneil Hussein, President and CEO of Shnier, Gesco LP. "The partnership with TIER Flooring and the launch of TIER Element perfectly embodies this. It allows us to lead the industry by offering a high-performance, sustainable, and truly PVC-free option that addresses the evolving needs of the Canadian design community and homeowners." 

"TIER Element is a game-changer for the resilient flooring category," said Amy Bonenfant, Product Manager at Shnier, Gesco LP. "With its revolutionary EcoArmor core, designers no longer have to choose between stunning natural wood looks and a healthier, non-toxic environment. This product delivers both exceptional durability for high-traffic areas and the peace of mind that comes with being 100% PVC-free, VOC-free, and phthalate-free. It's the next generation of stylish and safe flooring." 

About TIER flooring 

TIER Flooring, a product by Eva-Last global building materials expert, redefines eco-friendly innovation with high-performance, PVC-free flooring solutions. Featuring the revolutionary EcoArmor core, our products are non-toxic, fully recyclable, and crafted using solar energy for a sustainable future. With stunning wood-like designs, durability, and GREENGUARD GOLD certification, TIER Flooring ensures healthier, stylish spaces for families and businesses. 

For the latest news, connect with us on Instagram (@tierflooring), Facebook (@tierflooring), LinkedIn (TIER Flooring), and Twitter (@tierflooring). 

About Shnier, Gesco LP With a legacy spanning over 85 years, Shnier is Canada's largest floor-covering distributor. The company designs, sources, markets, and distributes a comprehensive portfolio of licensed and proprietary brands to thousands of customers across multiple channels. Shnier's robust logistics network includes facilities strategically located coast to coast within Canada, ensuring efficient and reliable service. More information about Shnier, Gesco LP, please visit www.shnier.ca.